The inventor of QLab (a really, really smart guy) tells a really really cool story about how artists can provide a company with a competitive advantage -- and also about how some people are happy to work for "enough" money, not "all the" money.
Please read it. Especially the second half.
Here's my favorite part:
Show me a good artist and I will show you a highly educated, highly creative, highly passionate, highly driven human being. If they’re a performing artist, I will show you someone who breathes teamwork. I will show you someone who eats healthy critiques for breakfast and grows an inch that day because of it. I will show you a communicator, and a thinker.
I will show you someone you want to hire.
And all you have to do, is not destroy the whole reason you want to hire them.
All you have to do, in short, is create jobs built for artists. The result? Instant competitive advantage.
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